Opportunities for Guest Lecture in Summer 2021

Thanks for your interest in supporting our students with a guest lecture, where you share your knowledge on ¬†specific topics, talk about ‘the real life’ and discuss current challenges with students for 60-90 minutes Online (via Zoom, during Covid-19 times). Here are some very general topics fore the upcoming semester (mid March – mid June 2021) that we can refine further

Sustainability

  • Role and Societal Impact of Brands
  • Evolution of Brands to a Sustainable Brand
  • Sustainable Marketing Strategies
  • Environmental Challenges and Company actions

Marketing

  • Brand Management
  • Marketing Consulting
  • Market Analyses
  • Event and Media Management

Automotive

  • Changing paradigms and industries
  • Digital Connecttiviy in Cars
  • Urban Mobility
  • City Planning

Social Entrepreneurship

International Management

… and if you have other topics of interest, please contact me as well. There are always opportunities to include relevant content into the course material.