Opportunities for Guest Lecture in Summer 2021
Thanks for your interest in supporting our students with a guest lecture, where you share your knowledge on specific topics, talk about ‘the real life’ and discuss current challenges with students for 60-90 minutes Online (via Zoom, during Covid-19 times). Here are some very general topics fore the upcoming semester (mid March – mid June 2021) that we can refine further
Sustainability
- Role and Societal Impact of Brands
- Evolution of Brands to a Sustainable Brand
- Sustainable Marketing Strategies
- Environmental Challenges and Company actions
Marketing
- Brand Management
- Marketing Consulting
- Market Analyses
- Event and Media Management
Automotive
- Changing paradigms and industries
- Digital Connecttiviy in Cars
- Urban Mobility
- City Planning
Social Entrepreneurship
International Management
… and if you have other topics of interest, please contact me as well. There are always opportunities to include relevant content into the course material.